The Know Better, Do Better (KBDB) Collaborative, an industry-led initiative managed by ChemFORWARD, today released the 2025 Beauty & Personal Care Ingredient Intelligence Report — a collaborative, data-driven benchmark for ingredient safety in beauty and personal care. Composed of members including Sephora, Ulta Beauty, The Honest Company, Credo Beauty, Counter, Inolex, and Dow, the KBDB Collaborative represents a rare coalition of retailers, brands, and suppliers working together to create the first standardized, data-driven benchmark for ingredient safety.